Lighted storefront signs are an effective communication tool for offices, medical buildings, retail stores, and more. Compared to traditional signage options, such as painted signs, neon signs, or plastic sign blanks, illuminated letters offer many benefits to commercial establishments. Here are five reasons why they’re important for businesses and how they can benefit you.
Lighted Signage Boosts Your Branding
Illuminated signs help strengthen your brand, keep your business fresh in customers’ minds, and bring customers back to your business. They help build your brand by making it more memorable and recognizable among consumers. With an illuminated sign, people will recognize your business from across the street — and maybe even start to associate themselves with it.
Storefront Signs Can Improve Your Business Visibility
People can see the illuminated signs from far away — even in low light or nighttime conditions. This makes them perfect for getting attention when visibility is limited.
This is ideal for places such as gas stations or roadsides, where weather conditions or darkness often limit visibility.
When compared to non-illuminated signs:
- Illuminated storefronts have greater visibility during the day and at night because they emit bright light from every angle. Non-illuminated signs are much more difficult to see and can often only be seen from one angle, which means that people driving or walking past at night will have a harder time seeing your sign.
- People can see lighted storefronts from farther away than they can see non-lighted ones. This increases customers’ chances of stopping by for a visit.
Advertise Specials at Your Store
You can use illuminated signs to showcase specials at your store. These signs can hang near the store’s entrance or over a window. Lighted signs with a bright color can display clear and concise messages about what is on sale and for how long. The message can include a phone number for customers who need more information about your sale.
Stand Out From the Competition With Lighted Storefront Signs
Lighted storefront signs can help make any store look more attractive and inviting, encouraging customers to enter the premises. You can choose different styles, colors, and designs when purchasing an illuminated sign for your business.
You can choose something that complements the decor inside your store or opt for something brighter and bolder if this better represents the kind of products or services you sell.
Enhance Your Workplace With an Affordable Storefront Sign
Lighted storefront signs can add a touch of elegance and sophistication to your workspace, giving your business a more professional and confident air. But they don’t need to break the bank.
Storefront sign costs can vary depending on the materials used and the complexity of the design. Here are some factors that will affect the cost of your storefront sign:
- The size of your sign
- The material used to make your sign
- The amount of customization needed for your sign
Get in touch with Fresh Coast Signs & Graphics to learn more about illuminated signs, if you’re interested in putting some up for your business.