Channel letters

Exploring the Benefits of Using Channel Letters

Channel letters are a popular type of signage that businesses use to promote their brand and attract customers. These three-dimensional signs are made of individual letters or symbols that are illuminated from within, creating a vibrant and eye-catching display.

Fresh Coast Signs & Graphics is a top signage company that can deliver channel letter signs near you. We make sure it’s of the highest quality and installed perfectly.

Increased Visibility

One of the main benefits of this signage is their ability to increase visibility. The three-dimensional design and illumination make these signs stand out, even in crowded and busy areas. This increased visibility can help your business attract more customers, especially during the evening and night hours when other signage may be difficult to see.

Customizable Designs

They offer a high degree of customization, allowing businesses to create a sign that reflects their unique brand and style. The letters can be made in a variety of fonts, sizes, and colors, and can even be shaped to match the business’s logo or other branding elements. This flexibility makes them a popular choice for businesses of all types and sizes.


This type of signage is made to withstand the elements, which makes them great for outdoor use they are typically made from aluminum, acrylic, or stainless steel. This durability means that this kind of signage requires less maintenance than other types, and can last for years, also making them a cost-effective option.

Energy Efficiency

Illuminated channel letters use LED lighting, which is more eco-friendly than traditional lighting options. This assists businesses when they’re trying to save money on their electricity bills, while making sure to still deliver a vibrant space that attracts customers. Plus, LED lights have a longer lifespan than traditional lighting.

Increased Brand Awareness

A well-designed channel letter sign can increase brand awareness by making a strong visual impression on customers. When people see your sign regularly, it helps to build brand recognition and familiarity. This can be particularly important for businesses located in areas with high foot traffic or driving by, as a memorable sign can help people remember your brand and come back to you in the future.


They can be used in a variety of settings, including storefronts, shopping centers, office buildings, and more. They can be mounted directly onto a building’s façade or attached to a raceway, which is a long, narrow strip that houses the electrical wiring for the letters. This versatility makes custom channel letter signs a flexible option for businesses with varying signage needs.

Compliance With Local Regulations

Many regions have their own regulations about the size and type of signage that can be installed on business sites. They are a great way to stick within the confinements of the law, while still creating a piece that has a high-visibility rate and a high-impact rate.

Choosing Fresh Coast Signs & Graphics for Channel Letter Signs

When you’re looking to elevate your brand with a durable and versatile signage option, channel letters are a great way to stay one step ahead of the competition. They are eye-catching, energy efficient, and can help businesses attract more customers. Ultimately, that will lead to more impressions and more sales!

If you’re looking for a sign that stands out and reflects your brand, partner with us at Fresh Coast Signs & Graphics. We’ll be sure to get you the signage piece that accurately depicts your tone and messaging.

Contact us today to get started on your custom channel letter signs.

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