Floor Decals

What is a Floor Decal?

Vinyl floor decals are one of the most flexible and versatile yet inexpensive visual marketing solutions that will help your business flourish. These are fabricated with high-quality vinyl that can be used indoors and outdoors, thanks to their extreme durability.

It’s normal for people to look down from time to time, whether they are walking or standing still. Therefore, why not use this to your advantage by investing in signs that fulfill your business needs and marketing space? Plus, you get to maximize the usage of an existing asset. This creative and unique way of advertising will help catapult your competitive edge and profit in the long run.  

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Uses of Floor Decals

  • Product and service advertisements: Customers in Grand Rapids are more likely to respond positively to non-intrusive advertising. Whether you have a newly launched service or a product that is low in sales, floor stickers are excellent tools to promote them without being too overly aggressive.
  • Brand reinforcement: By strategically sprinkling floor logo graphics all over your store, shop, or facility, you are effectively ingraining your brand into your customers’ subconscious. In doing so, it will be easier for them to recall your brand for future product or service needs.
  • Provide directional cues and wayfinding information: Help customers locate specific items, areas, or individuals in your establishment with floor graphics. These can also showcase directions that promote safety and wellness, such as alerting customers where they need to pass by in case of emergencies.
  • Improve flow and employee efficiency: Manufacturing plants, warehouses, and similar establishments in Grand Rapids need vinyl floor stickers to make everyone’s job easier. These usually have stressful environments filled with potentially dangerous equipment, hazardous chemicals, and many moving parts. Thus, it is highly crucial for you to invest in visual communication solutions that remind employees of specific dos and don’ts to avoid accidents and injuries. Vinyl floor signs can come in reflective or glow-in-the-dark options for maximum visibility regardless of the lighting situation.
  • Parking guides: if you are looking for a less expensive and lower maintenance alternative to parking signboards, opt for floor decals instead. These simple yet highly important markers will make sure that everyone is parked correctly and that your available space is being maximized. 

Your Reliable Source of Custom Floor Signs in Grand Rapids, MI

Fresh Coast Signs & Graphics specializes in a wide variety of visual communication signage solutions. Our custom floor decals are fabricated from state-of-the-art equipment and premium quality materials. This ensures that your decals are water, UV, and scratch-resistant, allowing you to maximize your investment for many years. Thanks to our expert installers, your vinyl floor decals will not have any bubbles, ripples, or tears for that professional and seamless look.

Regardless of the types of floor decals that you are interested in, rest assured that Fresh Coast Signs & Graphics will meet or even exceed your expectations.

Call us today to get a free consultation and to learn more about the cost of floor decals.

Advertising Floor Graphics in Grand Rapids, MI


Depending on where they are install, they should last between 6 months and a year. With proper maintenance, they can last up to 2 years.

A: If they are created with quality vinyl, they can be very durable. Considering how dirty a floor gets over time, having a decal last up to a year is impressive. It goes to show the durability you can have with your advertising when you invest in the right product.

If you choose to align yourself with a company that knows how to produce a quality decal, you can expect excellent durability. At Fresh Coast Signs & Graphics, we only use quality materials because we know it is a reflection of our reputation. Contact us to find out more.

Technically, they can be, but you should consider weather conditions if you put a floor decal outside: they could be ruined quickly. A carpet is also not ideal because the surface is not intended to have adhesive applied to it. Your best bet would be installing them somewhere they will last the longest.

You can use a heat gun or a razor to scrape them off. If there is any residue left from the adhesive, there are cleaners you can use that as specifically designs to remove adhesive residue.

Yes. Floor graphics have a laminate finish that is designed to make them glow and helps them withstand foot traffic.

Yes, you can, but do not scrub too hard. If you are rough, you could cause them to rip or wear out. Use a mild soap and water, or to be extra safe, inquire at your local cleaning supplies store about a cleaner compatible with decals.

First, you want to prepare the surface by smoothing and cleaning the area you are going to put your graphics. Next, position it where you want it and add a piece of tape ( a hanger) at the top of the graphic to keep it in place. Remove the back layer and slowly apply the adhesive to the surface, smoothing it out as you do with a squeegee or roller. Remove the protective tape layer carefully to finish the job.

A floor decal is a type of sticker that has three layers. Essentially, there isn’t much difference between the two, except decals are made out of vinyl.

They can range in size from 6 X 6 inches, all the way up to 48 X 96 inches. Anything smaller would not be noticeable, and anything bigger would be a floor mural.