Humans are innately visual beings. We process information better and faster with visual cues. It is also said that 90% of information transmitted to our brains is visual.
Many businesses, especially smaller ones, can take advantage of this opportunity. Adding visual displays can make your store or office more memorable and impactful to your customers in Grand Rapids, MI.
How Custom Indoor Signs Help with Visual Identity
Visual identity is known as any visual display that showcases your brand and sets you apart. For businesses, visual displays come in the form of signs in and around your space.
Outdoor signs may help boost your visual identity. However, customers spend most of their time inside your space. As such, it is crucial to use your indoor signs to build your identity and leave a lasting impression.
Let’s look at the types of signs that can showcase and boost your brand.
Nothing helps set you apart from the competition better than the signs in your lobby space. Right when customers walk in, seeing your sign tells them exactly who and what your business is.
Lobby signs give them a good idea of what they can expect from your brand.
Indoor wall spaces are excellent real estate for creating eye-catching visual displays; vinyl graphics are the best way to do it. These digitally printed, laser-cut graphics lets you add designs that are sure to catch the attention of your customers.
For example, a dance studio can put up silhouettes of different dance mediums through wall graphics around their space. These can be designed using your brand theme and colors as well.
Aside from your walls, vinyl graphics can also be added to your floor areas. This creates an unexpected branding opportunity while customers are walking around your space.
Floor signs can be used to add graphics and images that boost your brand. This surprising addition leaves a lasting impression on your customers.
Another unexpected sign that can boost your visual identity is ADA-compliant signs. These are signs that help make your business more accessible. They are usually wayfinding and door signs that help people with disabilities freely navigate your space.
Because these signs are often looked at, they are perfect visual displays. There are design standards that need to be met. However, ADA signs provide a lot of branding opportunities through colors and design themes.
Your Trusted Sign Partner in Grand Rapids, MI
Create a stronger impact on your customers and set yourself apart from the competition today! Let your interior signs reflect who you are and why customers should choose your small business.
Here at Fresh Coast Signs & Graphics, we deliver high-quality custom indoor signs for your business needs. Our signs are made not just to be functional but also to enhance your space.
We only use premium materials and advanced technology to create your signs. This ensures we deliver excellent products that last.
Give us a call today about your indoor sign needs, and we’ll give you a free quote.