Exterior business signs and business success go hand in hand. There is no argument against the effectiveness of the right outdoor signs in drawing foot traffic, closing more sales, and inspiring customer loyalty. People reportedly enter stores based primarily on the impression that they get from the store’s signage. So if you’re looking for a way to drive up attention to your business, custom exterior signs are the way to go.
Tips on Acquiring the Right Outdoor Sign for Your Business in Michigan
There are different kinds of custom outdoor signs that you can choose from, and they range from the small and simple to the large and intricate. Choosing the best one for your business is best done by considering some crucial factors, such as:
- Where and how you want the sign to be positioned – Post and panel signs, as examples, are typically installed at waist height right outside the facility.
- Your branding message – Some signs work best with a specific type of aesthetic style, while other signs are more flexible. However you choose, make sure that your custom outdoor signs do an excellent job of representing precisely what your business stands for.
- Your need for updates – Similarly, some signs make it easy for you to change your message now and then, while others will need a complete makeover to add details such as new contact information. Programmable digital signs for outdoor use work best if you need regular updates.
- Durability – Weather conditions in your location will also play a role in your outdoor sign’s longevity. Some materials are better suited to harsh weather conditions and will thus be better options if your area consistently experiences inclement weather.
When it comes to sign design in Grand Rapids, MI, and nearby areas, you should first think about your offered products or services. Ideally, your branding should correctly communicate who you are as a business; your sign must encapsulate this and visualize everything good about your company for your customers. It is also a good idea to consider your target demographic. If you’re marketing to athletic men, for instance, you should get custom exterior signs that will appeal to that audience’s specific interests.
The Finest Sign Company in Grand Rapids
Finally, work with a sign company in Grand Rapids, MI, with a proven history of delivering high-quality business signage to their clients. This company should have a team of in-house experts with a deep enough set of skills to help you manage every phase of the sign-making process, including the design, the installation, and even maintenance.
Fresh Coast Signs & Graphics delivers results-driven signage solutions. We explore all available options for you based on your project requirements and budget. That way, you know you’re getting exterior signage that delivers the results you have in mind.
Call us today to speak with a sign expert about your exterior sign system!
