What is the first thing that you notice when you visit any store or a place of work? For some, it might be the building itself or maybe the colors of the storefront, but for most people, it’s the custom signage placed in front of the place of work.
These signs act as the first and most important impression for your business. They may be the sole deciders of whether a person decides to walk inside your store or not. And as soon as they step inside, it’s your indoor signs that they notice. That, too, before they even see who the workers are inside and how they’re greeted. So, aren’t business signs the most crucial part of your branding? Here’s how custom signs help you and your business stand out.
Custom Signs Help You Sell a Whole Experience
The pandemic has created extremely anxious shoppers. For an entire year, our shopping experience was based solely on online stores. You can use custom signage to create an inviting environment for your customers. This goes for both indoor and outdoor signs. For the outdoor signs, you can use them to convey information about the safety protocols that your business has in place – making them trust walking in. With indoor signs, you can remind everyone to keep wearing their masks, etc.
Use Custom Signs to Market Passively
If you use digital marketing techniques, you’ll have to pay for each click, every single trigger point. With physical business signs, you can place the sign as an ad and forget about it. It’s a one-time payment.
Impulse Buying is Your Best Bet
In any scenario, impulse buying can be incredibly beneficial for your business. Use outdoor signs as flags that say things like “Sale Until Stocks Last” and indoor signs that are directional for your customers and help them find their way to the clearance stock quicker.
Be Festive with Your Business Signage
It’s the holiday season somewhere in the world at all times throughout the year. You can utilize that fact to brand and rebrand your signage accordingly. Festivals sell BIG!
Integrate Online and In-Store Shopping Experiences
Instead of seeing online shopping as your business’s enemy, use in-store business signs to promote online shopping. For instance, you can use special QR codes that can be scanned through the phones and direct your customers to avail in-store or online shopping discounts.
Use Them to Create Awareness
In today’s time, if you stand for a social cause, it creates relatability and increases the shareability of your brand. Use your custom signs to spread the word about the social causes you support.
Contact us to help you create the best custom signs in Grand Rapids, MI.
