Vehicle wraps have been around for many years. They are some of the most effective forms of out-of-home advertising. According to studies, even a single vehicle graphic can generate thousands of impressions daily. This translates to thousands of opportunities to make an impression on your target audience.
Imagine what this could do if you had more than one company vehicle. Fleet vehicle wraps can potentially generate thousands and thousands of impressions for your business.
What is Fleet Signage?
Fleet wrapping is installing vehicle wraps to your entire fleet. These are printed vinyl adhesives that are applied to any vehicle surface. They can cover the entire car (full wrap) or a portion of it (partial wrap).
Commercial fleet wraps are customized to match your brand. Because they are digitally printed, you can choose any design that lets you add branding details to your vehicles. This can include your business name, and logo, along with text and images you may want to include.
These types of wraps transform your vehicle into a moving marketing machine. Unlike static signs, these advertise your business anywhere you go. This means you can reach people where they are, especially if they’re stuck in traffic.
Benefits of Fleet Vehicle Wraps
Investing in vehicle wraps for your fleet can be one of the best decisions you can make for your business. They provide a myriad of benefits, including:
- Improving your visibility. Because your signs move with your vehicle, they can take your business to different locations. This means being able to reach people who may not frequent your area. The more visible you are, the more people know of your business.
- Increase brand awareness. A study by the American Trucking Association found that 96% of people on the road noticed truck-side ads. Being more visible translates to having more people know about your brand. This creates important brand recall and trust in your products and services.
- Generate more leads. With static signs, you only reach people who frequent your location. This limits your chance of getting more leads. Fleet signage, generating thousands of impressions daily, allows you to create more leads. This can potentially increase your customer base.
- Save on marketing budget. Vehicle wraps have one of the lowest cost-per-thousand-impression (CPM) than other advertising tools. While other media can cost a minimum of $10 per CPM, vehicle wraps are only 77 cents.
- Protect your vehicles. Commercial fleet wraps aren’t just good for branding and advertising. They also protect your vehicle’s original paint. This lets you avoid any damage to the vehicle’s outdoor surface and maintain its value.
Invest in Fleet Wraps Today
Maximize your company vehicles with the help of vehicle wraps for your fleet. Turn them into mobile billboards that extend your brand’s reach.
For expert fleet wrapping services, Fresh Coast Signs & Graphics can help. We use high-quality vinyl material and advanced technology to create your signs. This ensures the result stays vibrant and long-lasting, making the most out of your investment.
Give us a call today for your fleet wrapping needs and we’ll give you a free estimate.
