Channel Letter Signs

Channel letter signs are one of the most popular choices for building signage across all types of businesses and industries.

Channel letter signs are extremely flexible and versatile which enables them to meet most any brand requirements and design choices. Whether you are looking for an illuminated business sign, flat dimensional letters, or a combination of both, we have got you covered.

Fresh Coast Signs is your local provider of professional business signs, with on-time delivery and quality signage solutions that fit your budget.

Call Fresh Coast Signs today at (616) 344-9484 for a Free Channel Letter Sign Consultation! 

Request a Quote

Storefront Channel Letter Signs

If you are looking for a tried and tested exterior sign for your storefront, you should go with channel letters. They are 3D signs fabricated by cutting metal sheets into individual letters, numbers, images, or symbols. These individual design elements are secured to a frame such as a raceway sign or can even be flush-mounted directly to your building.

Channel letter signs can be designed into any shape or size that can cover your name, slogan, and even your brand’s logo. We offer a wide variety of colors, size, font, and lighting options to complement your brand guidelines and deliver a spectacular appearance to your message.

Channel Letters are most popular for retail stores, office buildings, grocery stores, malls, shopping centers, manufacturing facilities, schools, churches, and other organizations.

Dimensional Letters

Dimensional letter signs are pretty similar to channel letters as they both have individually crafted elements. In the case of channel letters, there is an empty channel that allows for illumination, whereas dimensional letters are cut from solid sheets of metal acrylic or any other material. They also offer many different sizes, styles, colors, fonts, and variations in thickness in order to match any brand’s expectations.

Fresh Coast Signs creates attractive dimensional letter signs that complement your business appearance and build trust in the eyes of customers. They are an ideal choice for restaurants, retail stores, offices, malls, manufacturing, and are even a great option for indoor signs or lobby signs.

Channel Letter Signage for Wessel

Backlit & Illuminated Channel Signs

With the addition of LED backlights, channel letters have the potential to really make your brand name stand out. They boost visibility and make your sign to be easily seen at night and in poor weather conditions. We handle all aspects of this process, including securing the sign, safe installation of electrical elements, and even clean up.

If you are running a commercial facility that remains open during the evening or night hours, a backlit channel letter sign can make a huge difference in your ability to welcome new customers. These signs are ideal for nightclubs, theaters, restaurants, bars, coffee shops, comedy clubs, convenience stores, and gas stations, but can work well for any business that wants to set itself apart.

Free Channel Letter Sign Consultation

As a full-service local sign company in Grand Rapids, we can provide fast turnaround times, high-quality products, and a dedicated team of experts that can help you in choosing the right signage solution for your business. 

We are ready to meet all your signage requirements including interior signs, exterior signs, vehicle wraps and graphics, event signage, banner printing, and all other forms of custom business signs that can elevate your brand and improve the reach of your business in Grand Rapids, MI.

Call Fresh Coast Signs today at (616) 344-9484 for a Free Channel Letter Sign Consultation! 


There are many things that a business can do with channel letters. Use them to display your business name and logo on your storefront. They can also be used as lobby signs, wall signs, and an accompaniment to outdoor signs like pylon and monument signs.

While channel letters are often used for displaying text and characters, they can also be used for your business logos. Channel letters can be cut and shaped into various forms, which are perfect for creating different designs. Just provide us with your logo design, and we’ll take care of the rest.

Channel letters are usually made with aluminum sides or returns with acrylic attached to their front face. The acrylic is attached using a trim cap, which is a UV-stable, highly durable plastic extruded around aluminum foil. A liquid bonding agent is used to weld the trim cap onto the front face of each channel letter.

Channel letters are three-dimensional signs made with individual letters or characters put together to create a sign. These are different from regular dimensional signs, as channel letters have a hollow center. This allows LED lights to be installed to light up your sign. These signs are usually illuminated, offering different illumination options.

Channel letters are outdoor signs. As such, they are made with durable material that is able to withstand outdoor weather conditions. The base and returns are made with laser-cut aluminum sheets that are bent and shaped according to your design. Acrylic is what we use for the sign’s front face, letting LEDs within shine through.

Reverse channel letters are also known as backlit or halo-lit signs. This is because LED lights are installed at the back of each letter or character. They are mounted away from the surface. When lit, this creates a wonderful glow or “halo” around each letter or character of your sign.

A flush mount is a mounting option wherein the channel letters are mounted individually onto the building’s facade by drilling patterned holes. Wires are fished through these holes to fasten and secure each letter. The electrical components of the sign are usually hidden at the back of the building’s exterior.

LED lights installation on channel letters depends on the type you choose. For front-lit and open-faced channel letters, LED bulbs are installed within the sign. These bulbs light up the front of the channel letter. For reverse-lit channel letters, LEDs are installed behind each letter or element, thus lighting the sign from the back.

Channel letter signs are available in different shapes, sizes, designs, and lighting options. All these elements factor in the cost. Because of this, it’s hard to determine a set price for these signs. It’s best to let us know precisely what you need so we can give you an exact quote.

Channel letters are mounted by fastening and wiring each letter or character onto a raceway. The raceway is then mounted onto the wall or building surface. When you opt for reverse-lit channel letters, we provide standoff spacers that create a gap between the letter and wall. This lets us add LEDs behind the sign.