To compete against other Grand Rapids businesses, it is crucial to find unique ways to make your store, office, or business stand out. With the bright illumination of channel letters, you are sure to make a memorable impression on potential customers, piquing their curiosity and drawing them inside to learn more about what you have to offer.
In Grand Rapids, Fresh Coast Signs is your go-to provider of beautiful, customized signage. Our team of signage specialists works collaboratively with you to ensure your brand is perfectly represented, your goals are prioritized, and your experience is exceptional.
Channel letters are individually crafted signs that, when installed together, spell out the business’s name, logo, or other message. They are traditionally produced using aluminum for the letter body, acrylic for the sign face, and light-emitting diodes (LEDs) for the lighting. Each of these materials is durable, which makes these signs great for indoor and outdoor use.
When customizing your channel letter signage, it is important to consider the following important design elements to ensure maximum impact:
While the channel letter sign cost may be considered significant, especially for small to medium-sized businesses, they offer countless benefits that make the investment worthwhile in the long run. These advantages help draw in higher foot traffic, which translates into more sales!
At Fresh Coast Signs, we offer our clients a comprehensive signage journey that results in not only high-quality solutions but also a positive customer experience. Our goal is to make our clients feel heard and accurately represented; we accomplish this by learning more about your business and its signage needs, so we can design, craft, and install your ideal sign solutions.
By serving the Grand Rapids community, as well as surrounding areas, we have local expertise that allows us to help local businesses grow and succeed. Contact us today to kickstart your next project by booking a consultation.
There are many things that a business can do with channel letters. Use them to display your business name and logo on your storefront. They can also be used as lobby signs, wall signs, and an accompaniment to outdoor signs like pylon and monument signs.
While channel letters are often used for displaying text and characters, they can also be used for your business logos. Channel letters can be cut and shaped into various forms, which are perfect for creating different designs. Just provide us with your logo design, and we’ll take care of the rest.
Channel letters are usually made with aluminum sides or returns with acrylic attached to their front face. The acrylic is attached using a trim cap, which is a UV-stable, highly durable plastic extruded around aluminum foil. A liquid bonding agent is used to weld the trim cap onto the front face of each channel letter.
Channel letters are three-dimensional signs made with individual letters or characters put together to create a sign. These are different from regular dimensional signs, as channel letters have a hollow center. This allows LED lights to be installed to light up your sign. These signs are usually illuminated, offering different illumination options.
Channel letters are outdoor signs. As such, they are made with durable material that is able to withstand outdoor weather conditions. The base and returns are made with laser-cut aluminum sheets that are bent and shaped according to your design. Acrylic is what we use for the sign’s front face, letting LEDs within shine through.
Reverse channel letters are also known as backlit or halo-lit signs. This is because LED lights are installed at the back of each letter or character. They are mounted away from the surface. When lit, this creates a wonderful glow or “halo” around each letter or character of your sign.
A flush mount is a mounting option wherein the channel letters are mounted individually onto the building’s facade by drilling patterned holes. Wires are fished through these holes to fasten and secure each letter. The electrical components of the sign are usually hidden at the back of the building’s exterior.
LED lights installation on channel letters depends on the type you choose. For front-lit and open-faced channel letters, LED bulbs are installed within the sign. These bulbs light up the front of the channel letter. For reverse-lit channel letters, LEDs are installed behind each letter or element, thus lighting the sign from the back.
Channel letter signs are available in different shapes, sizes, designs, and lighting options. All these elements factor in the cost. Because of this, it’s hard to determine a set price for these signs. It’s best to let us know precisely what you need so we can give you an exact quote.
Channel letters are mounted by fastening and wiring each letter or character onto a raceway. The raceway is then mounted onto the wall or building surface. When you opt for reverse-lit channel letters, we provide standoff spacers that create a gap between the letter and wall. This lets us add LEDs behind the sign.
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