Wayfinding Signs

When it comes to providing customers satisfaction and convenience in a business, wayfinding signs are silent heroes. We’ve all gotten turned around while shopping. Think about how you felt in that moment, even if you weren’t specifically annoyed with the store about this, you’ve still had a negative experience while in the business. Wayfinding signs keep this from happening.

At Fresh Coast Signs, we know that each wayfinding sign must be more than just aesthetic, they have to serve their purpose effectively. They serve two key functions:

  1. Give direction to people in unfamiliar environments.
  2. Introduce an organization’s brand identity to them.

We know exactly how to accomplish this for you from years of experience.

Whether you’re a school, retail store, hospital, clinic, warehouse, office, library, or any other facility, Fresh Coast Signs will be your reliable wayfinding signs provider that respects your brand and your budget.

Call Fresh Coast Signs today at (616) 414-4996 for your complementary consultation!

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Identification Signs that Stand Out

Show your customersthey’re in the right place with high-quality signs from Fresh Coast Signs. Our location identification signs and address signs give customers and potential customers a great first impression by making their visit convenient and hassle-free.

You have the freedom to choose what kind of signs you want from our wide array of options and designs, and we can create them for you. Whether you need:

  • Fascia signs
  • Neon signs
  • Electronic signs
  • Post and panel signs
  • Room identification signs

We have what your business needs.

You don’t have to worry about getting outdoor identification signs replaced every few weeks. We fabricate our products in-house to ensure that your sign is made only from the best materials through the most effective methods. When you work with Fresh Coast Signs, you can expect high-quality, durable signs that respect your budget.

Strategic Directional Signs

Give customers and visitors visual cues about their destination to and how they can get there to avoid confusion. Directional signs are usually in spots where people might need guidance or direction like lobbies, reception desks, elevators, and loading docks.

Along with the text and design of directional signs, their placement and location are vital to ensuring that they fulfill their purpose. Fresh Coast Signs can help. As an established signage provider, we know strategic placement and how to secure full visibility for your directional signs.

Directional Signs in Grand Rapids, MI

Information Signs

Customers and visitors can feel confident and secure wherever they are inside your facility when you have the right information signs in your facility. Fresh Coast Signs can help you get signs that answer your customers’ most frequently asked questions about your business.

It doesn’t matter if you need standing signs, plaques, digital displays, or vinyl lettering on your windows, Fresh Coast Signs has the perfect information signs for your business. Our graphic designers know how to arrange your information in a way that emphasizes messaging without compromising aesthetic appeal. They work with our signage specialists to ensure your signage is effective and attractive.

ADA-Compliant Regulatory Signs

Regulatory signs help visitors know what they should and should not do in your business. They are vital to creating a safe environment for customers and visitors. This kind of wayfinding signage includes parking signs, no-smoking signs, no-entry signs, speed limit signs, etc.

Fresh Coast Signs creates regulatory signs that are designed and installed well and comply with legal requirements when necessary. Standards set by the Americans with Disability Act (ADA) for signage are also something that Fresh Coast Signs knows in and out to ensure that your signage is always up to code.

Full-Service Sign Company

Thanks to many years in the industry, we have extensive knowledge about the finer details of wayfinding design. Our designers and sign experts know what type faces, sizes, and colors to use when designing wayfinding signs for your business.

We’re a full-service sign company who can walk you through the entire sign fabrication process. We help:

  • Make your sign vision a reality
  • Source your preferred sign materials
  • Implement our environmentally sustainable process during manufacturing
  • Strategically install the finished product
  • Make sure you’re satisfied for years to come with our reliable maintenance service

Free Wayfinding Signs Consultation

If your business needs identification, direction, information, or regulatory signs, Fresh Coast Signs is here for you to deliver  Indoor signsoutdoor signs , custom signage, etc. that helps customers step into your facility and gives them a satisfying experience.

Call Fresh Coast Signs today at (616) 414-4996 for your complementary consultation with a wayfinding signage expert!


Wayfinding signs are different types of signs that help you find your way around a place. They give you directional cues, like arrows or instructions, to lead you from one point to another. Wayfinding signs also act as identification markers, helping you understand where you are in a particular space.

Wayfinding signs are important because they make navigating a building or office easier. It avoids any risks of running around and getting lost trying to find your way. Because of these signs, people know where to go without having to ask anyone for help. They make each visit more pleasant and efficient.

Wayfinding can come in different shapes and forms. The easiest example of wayfinding is a map. It gives you a layout of the entire space, letting you know the different directions to go. These can also come in the form of building directories, street signs, floor maps, directional arrows, and more.

Signage is a communication tool that can display different types of information. This information can include wayfinding. Popular examples of signage include acrylic signs, hanging signs, wall decals, and the like.

Wayfinding, however, is the system that helps people find their way around a space. This is displayed through signage.

A good wayfinding system enables people to easily go from point A to point B. You also have to identify specific zones to have a better orientation of the space. Lastly, logical pathways need to be established. For this reason, it’s important to have signs that provide clear instructions and directional cues.

Everyone can benefit from having wayfinding signs readily available to them. However, new visitors and people who are not familiar with the place can benefit more from a good signage system.

This prevents any frustration from going around in circles and wasting time trying to find your way around the place.

There are different types of signs that can be used for wayfinding. For indoor signs, the most popular choices include acrylic signs, hanging signs, dimensional signs, and wall decals. Monument signs, pole signs, banners, and yard signs make for effective outdoor wayfinding markers. Call us today to learn more about our wayfinding options.

There are specific requirements that need to be met for effective wayfinding signs. It’s important to work with a sign maker that is well-versed in these requirements.

Fresh Coast Signs & Graphics has years of experience producing wayfinding signs in Grand Rapids, MI. We also offer a wide range of wayfinding sign options.

All wayfinding signs need to follow specific ADA guidelines. However, they usually depend on the type of wayfinding sign.

Wayfinding signs that are used to identify a room or space are required to have tactile letters and should include braille. Others, however, only need to follow basic guidelines like high-contrast colors and font styles.

The cost of wayfinding signs varies depending on the type of sign you choose, the materials used, and the design. For instance, acrylic sign costs are different from the cost of wall decals.

It’s best to contact your local sign maker, like Fresh Coast Signs & Graphics, to get a free quote.