One of the first things customers look for when entering a business is a directory. Directories are an essential addition to any business space. They make it simple for customers and visitors to find their way around.
Fresh Coast Signs & Graphics understands the important role business directory signs play in creating a better customer experience. Let us help you get to know more about these signs.
Directory signs provide important information about what’s inside or outside your building in Grand Rapids. This information can include any of the following:
1. Room/office names
3. Room number/Location
4. Floor level
Having these details available makes it easier to navigate your space. People know exactly where to go, avoiding any frustration about running around in circles.
Office directory signs are typically found in your lobby area. This helps customers know where to find what they’re looking for from the get-go. Other directory signs can also be found by the elevator, stairwells, and more.
While directory signs seem standard, there are different types that you can use for your business in Grand Rapids. The choice you make largely depends on your specific business needs.
The most popular choice is wall directory signs. These signs are mounted on the wall, visible to anyone passing by. They can be made with a variety of materials, like acrylic, brushed aluminum, wood, and more.
Digital directories are also getting more traction. These look engaging and attractive as you can add images, videos, and more.
For larger establishments, room directory signs are important. These are used in different levels or wings of the building.
Directory signs’ primary use is to give directional cues to visitors and customers. However, lobby directory signs can do more than that for your business.
Businesses in Grand Rapids can use these signs as a branding tool. Because customers always look for directories, it’s the perfect opportunity to boost your brand. As such, it’s crucial to choose customized signs that let you incorporate your brand.
Lobby directory signs also list everything that people can find in your building. These can include the list of tenants or clinics, amenities, and more.
Aside from interior directory signs, businesses can also have exterior directories. These help point people towards parking spaces, entrance and exit points, and the entrance to your building. They can also be used to display the different tenants within your business complex.
Customers who have a positive experience with your business are more likely to become loyal patrons. Make each visit a positive one with custom directory signs today!
Let Fresh Coast Signs & Graphics deliver high-quality sign solutions for your Grand Rapids business. We create directory signs that are not just functional. We also make sure they boost your brand and elevate your business space.
Want to know more about material options, design ideas, and the cost of directory signs? Feel free to contact us today and get a free consultation with our sign experts!