Custom business signs are essential investments for companies in various industries, especially those that are brick-and-mortar. Besides choosing the right type of signs, designs, and strategic areas to install them, selecting a signage partner is equally critical to the success of your business. Working with the right supplier ensures that you’re maximizing your marketing budget and that you’re getting quantifiable results. Don’t make the common mistake of other entrepreneurs who simply go with the cheapest option. Remember that most of the time, you get what you pay for. You must look for several qualities and ask some questions during the development and research phase.
Selecting from a sea of companies can be overwhelming. To help you out, here are a few things you should look for in a business sign company in Grand Rapids, MI.
- Years of experience and previous projects
Signs provide a multitude of benefits to your business, from introducing your new products to reinforcing your brand. A sign shop that has several years of industry experience gives you the assurance that they know what they are doing, they have an organized sign process, and they can handle various challenges thrown at them.
- List of services
You might work with a company that only manufactures signs but doesn’t have in-house graphic artists, installers, and other professionals. Save yourself the hassle of collaborating with several different businesses. Choose a full-service sign company, like Fresh Coast Signs, that can complete a sign project from start to finish.
- Accolades and accomplishments
Their past accomplishments and awards demonstrate the quality of their products and customer service. Go for a sign shop that has a proven track record of accolades, so you don’t end up throwing your money away on a company that can’t keep its promises.
- Project management
Most of the time, signage projects coincide with other renovation or construction projects on your business. Instead of paying close attention to your signs, your signage partner must offer project management services so you can spend more time managing other important matters and running your business. Project management also ensures that even the smallest details aren’t missed.
- Safe practices
A reputable sign company must have a strict set of safety measures to secure the health and wellness of their staff and your employees. For example, let’s say you want to invest in electronic signs for business. Considering that this type of signage entails intricate electrical work, the sign shop must be fully equipped with proper installation tools and must know how to safely maneuver and manufacture this kind of signage.
- Local expertise
Trends and consumer behavior can vary between areas and neighborhoods. Your business sign company must know the type of messages and communication style that appeal most to the local market. This will give your brand an advantage over competitors.
Fresh Coast Signs: Your Trusted Sign Shop in Grand Rapids, MI
Fresh Coast Signs is a dependable local sign supplier that has several decades of combined industry experience. Our commitment to the craft and to our clients set us apart from other sign suppliers in Grand Rapids, MI. We produce a multitude of custom-made signs, from awnings to vinyl vehicle wraps and everything in between.
Reach out to us today to learn more.
